Newsletter

September 2017

Posted by Lorinda Oscarson on Sep 6, 2017 7:48:42 AM

Better Together

Better Together
Recently several families in the Washington fruit industry decided to join together with one common thread - the idea that by joining families that have been farming for generations - we at Chelan Fresh could be “Better Together”.


Beginning September 1st, Borton Fruit and Columbia Valley Fruit will officially join under the Chelan Fresh and Cascade Crest Organic label. It only makes sense that when you combine orchards from the fertile valleys of Yakima with orchards on the gentle mountain slopes of North Central Washington that you will continue to produce some of Washington’s finest fruit.
Organic Orchard
This merger combines families with a passion for growing quality, in-demand varieties of apples, pears, cherries and other stone fruits. Other benefits include earlier harvest windows in Yakima that allow for fruit available to ship 10-14 days earlier in the season. Increased acreage of high color Honeycrisp along with new strains of Gala and Fuji. Proprietary varieties such as SugarBee™, Rockit™, KORU®, and Orondo Ruby® are now available under one roof. And a larger manifest of organic fruit including nectarines, plums, cherries, apples and pears allows for more opportunities to meet consumer demands.
Columbia Valley Fruit Owners.jpg
Better Together means that families with long histories of growing have come together because they still believe in producing some of Washington’s finest fruit.

Chelan Fresh welcomes the family farms of Borton Fruit and Columbia Valley Fruit. Our fall harvests are now in full swing and we look forward to working with all of our retail customers to share the exciting new offerings at Chelan Fresh. Contact your Chelan Fresh Sales Representative for more information about how Better Together can benefit you.

Chelan Fresh Pears

Washington’s new crop pears are hitting markets across the country much to the delight of consumers.
Organic Pear Orchard
At Chelan Fresh we love pear season and produce some of the finest Bartlett, Anjou, Bosc and Red Pears around in both conventional and organic varieties. Warm days and cooler nights combine to produce sweet fruit that melts in your mouth.

Our 2lb and 3lb variety specific pouches give consumers the opportunity to choose a size and variety that works for them. The packaging also gives consumers tips to ripen pears and uses the “Check the neck” graphic to help consumers find pears that are ripe.

Our Category Management team is also out in full force surveying consumers on their pear buying habits and are happy to help retailers use those results to sell more pears at store level. See our Category Opportunity piece in this newsletter.

Add to that the expertise of Chef Meg Raines to create great tips for using pears in all types of recipes and pears will fly off your shelf. Click here to see Chef Meg’s tips for heading back to school with pears. For your next game day crowd, try our Grilled Cheese with Pear Sandwich or serve up our Black Rice and Pear Salad to please the whole family!

Chelan Fresh Sales reps are always available to discuss pears with our customers.  Contact us today at 509-682-4252.

Red Anjou Bags
Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. Each month we will introduce them to you in our “Meet the Grower” series. Check in regularly with our blog - To the Core - to find out what’s happening in the orchards that produce some of Washington’s Finest Mountain Grown Fruit.
File Sep 05, 7 02 54 AM.jpeg
This month we are talking with Allen Godwin of Godwin Organic Orchards in Tonasket, Washington. Visit our blog post to read more.

Employee Spotlight

This month we are featuring one employee who has worked for Borton Fruit and one employee who works for Chelan Fresh.

Lindsay from Borton.jpg

Name: Lindsay Ehlis

Position: Yakima Office Manager/Administrative-Marketing Assistant

Favorite Apple: Pink Lady and Koru®

Favorite Cherry: Rainier

Favorite part of working at Borton and now Chelan Fresh: I started working for Borton Fruit on St. Patrick's Day in 2003, marking 14 years this past March (3/17/03)!

I started out invoicing for the sales department and then moved up the ranks to Sales Assistant and then my most recent position as Assistant Director of Sales and Marketing. Now I manage A/R, customer requests and presentations, and also coordinate all of the outside meetings and food shows along with the related travel.

Borton Fruit has been an amazing company to work for and I'm very thankful for how good they have been to me over the past 14 years. I have learned so much and met so many amazing people who will remain in my life forever from my time spent there.

Making this transition to becoming a Chelan Fresh employee is very exciting. Over the last three months I've been working very closely with the new team from Chelan Fresh and couldn't be happier to be joining a very reputable company in the industry. When two industry leaders come together in an effort to provide outstanding quality and service to our industry year round, you just have to feel blessed to be a part of it.

Favorite thing to do outside of work, something that is near and dear to your heart: I love spending time with my friends family, significant other David and our two boxer kiddo's Layla and Titan. We really enjoy anything outdoors, especially going to the beach, hiking and playing on the water. We have some inflatable paddle boards that we can't get enough of and love to take out on the lake any opportunity we have. We are also big Seahawks fans and try to make it to as many games as possible each year. We have a huge, amazing family and some awesome friends so we are constantly on the go and feel very blessed to have so many amazing people in our lives. 

 

Trudy Soost

Name: Trudy Soost

Position: Assistant Financial Controller

Favorite Apple: My favorite apple is SugarBee™. I love the crisp texture and it has that sweet flavor too!

Favorite Cherry: The Sonnet is my favorite cherry! They have a beautiful light red color and the complex taste is amazing.

Favorite part of working at Chelan Fresh: My favorite part of working at Chelan Fresh is the people I work with. Numbers are serious, so we always incorporate a few jokes and laughter.

Favorite thing to do outside of work: I enjoy spending time with my family hiking and camping. My husband and I are both avid runners and enjoy attending race events.


Category Opportunities

This summer, we embarked on a journey to find out why U.S. consumers don’t buy more fresh pears. Who better to ask than the true experts - the shoppers themselves.

Our Category Management team partnered with two of the industry’s leading research companies, Beacon Research & Category Partners, to tailor their “Produce Barriers to Purchase” study specifically to the Fresh Pear Category.   

Instead of taking the standard approach of having shoppers tell us why they DO buy pears, we asked them to tell us why they DON’T buy (or buy more). This approach gave us a unique view of the fresh pear category and retail shopping experience through their eyes. If we can identify what prevents them from buying more pears, we then can make changes to overcome those barriers and sell more.  

Great news, 71% of consumers said there was something we could do to get them to buy more pears… and it’s not all about lowering the price!   

Our team would love to share our learnings with you. If you are interested - let your Chelan Fresh Sales Team contact know and we will schedule time to take you through the study results and work together to develop a plan to increase your pear category performance.

Click the image below to download the file.
Fresh Pears: "Barriers to Purchase" Study

 

Topics: Meet the Grower

August 2017

Posted by Lorinda Oscarson on Aug 3, 2017 6:51:04 AM

Promotable Volumes of Cherries 

Every year in August we wait to see what bounties Mother Nature has to offer us here in the mountains and valleys of Central Washington. 

Sweet-front1-839474-edited.jpgThis year, large promotable volumes of Cherries are available in August. Our late season cherry crop is peaking on larger, dark burgundy colored fruit that is perfect for consumers enjoying the last few weeks of summer travel, picnics and BBQ’s. Our cherry bags and clam labels give consumers creative ideas for using cherries in pies, smoothies or even freezing cherries to snack on later this fall. Our website offers information on the benefits of eating cherries as well as numerous recipes for baking and even cooking with cherries. Don’t miss the opportunity to cash in on the consumer favorite late season cherries and give them center stage in your produce department. Contact your Chelan Fresh Sales rep to talk about cherries or coming soon - Bartlett pears and early season Galas.

Chelan Fresh Increases Organic Manifest

columbia_valley_fruit_logo-218979-edited.jpgColumbia Valley Fruit will join forces with Chelan Fresh beginning September 1st  and with that move comes exciting developments for our Cascade Crest Organics label. With the addition of Columbia Valley Fruit, the organic offering to retailers doubles out of the starting gate.  According to Marketing Director Mac Riggan, “We are excited to have CVF join us this fall. The fruit they add to our manifest on the organic side gives us significant volumes of in-demand varieties such as the sport Fuji and Gala varieties and Honeycrisp. The quality of their growing and packing operations is also a huge benefit as retailers can be assured they will still get the high quality fruit that Cascade Crest has come to be known for." 

Columbia Valley Fruit works with progressive farmers Cascade Crest Labelin Washington to grow, store and pack high demand organic and conventional apple varieties. With the company’s support, many of these farmers use modern orchard systems that increase harvest volumes of the highest quality apples per acre.

Chelan Fresh and the Cascade Crest Organics label look forward to having Columbia Valley Fruit as part of our family of outstanding growers and shippers. Contact your Chelan Fresh Sales representative to ask about increased organic production.


Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. Each month we will introduce them to you in our “Meet the Grower” series. Check in regularly with our blog - To the Core - to find out what’s happening in the orchards that produce some of Washington’s Finest Mountain Grown Fruit.

This month we are talking with Herald Peebles of Chelan, Washington. Visit our blog post to read more.
Harold Peebles.jpg

Employee Spotlight

Drew Belton.jpeg

Name: Drew Belton

Position: Production Specialist

Favorite Apple: My go to is a good old fashioned Fuji, but the SugarBee™ is a close second. They are both sweet and crunchy and they are hard to beat right off the tree. I almost always know what I'm going to get with the Fuji, but it seems like the more the SugarBee™ gets into production, the better they get.

Favorite Cherry: Orondo Ruby™. They are the perfect combination of sweet and tart, and I love that they are grown exclusively in our area.

Favorite part of working at Chelan Fresh: There are a number of things. The environment in the office is great. We have a pretty diverse group of people and we know how to have a good time both at and outside of work. Some of my best friends are the people I work with. Management does a tremendous job letting employees have time to explore other passions like farming, coaching or other business endeavors. Working in Lake Chelan isn't too bad either. Especially when we have the option to jump in the lake during lunch breaks in the summer time.

Favorite thing to do outside of work: Spending time with my family is #1. My wife and I have a 19 month old daughter who we have an absolute blast with, and are expecting baby number two in November. We purchased somewhat of a fixer upper a couple years ago so a lot of our free time is spent working on our house, but when we get the chance to sneak away we try to do some traveling, visit family/friends and spend time outdoors. We live in a beautiful area so we try to take advantage of it when we can. I also coach high school football and I'm a volunteer coach at Chelan Valley CrossFit.

Category Opportunities

June cherry numbers are in! The momentum from California's "heritage" crop delivered positive Year Over Year growth for the first week of the month - fruit quality was outstanding and retail pricing stayed strong. But, the delayed start of the Northwest crop vs. last year resulted in a gap for the balance of the month.    

Good news, this is a much longer season than last year, so there is still plenty of time and fruit available to cover these early losses. 
 
Would you like to know more? Contact your Chelan Fresh Sales Representative and work with our Category Management team to customize the data to meet your market needs. We will partner with you to drive the most cherries, apples and pears as possible through the register. Let us know when you are ready to dive in! 

Click the image below to download the file.

Category Opportunities 

Topics: cherries, Meet the Grower

July 2017

Posted by Lorinda Oscarson on Jul 3, 2017 10:00:11 AM

Cherry Crop Update

It's official: cherry season has arrived! As we speak, produce displays, fruit stands and shopping baskets are filling with yellow, blush and dark crimson cherries just begging to be brought home and devoured.

And cherries go with the 4th of July like boats go with water. Company picnics, town celebrations and family camping trips all include bowls or recipes filled with Dark Sweet Cherries, Rainier Cherries and our own proprietary Orondo Ruby™.

There are many reasons to eat cherries. They're a good source of vitamin C, fiber and potassium, and are celebrated for being rich in antioxidants. Research has even shown that they can help reduce pain and inflammation associated with arthritis and gout. Oh, and they're sweet and absolutely delicious!

Check out our cherry recipes, including Cherry Balsamic Chicken and this unique Chilled Cherry Soup. Using cherries in recipes is incredibly simple. Our cherry soup looks fancy and tastes more complicated than it really is. This recipe will impress your guests and can be served as a starter or as a dessert. Yes, you read that right!

Orondo Ruby cherries

Borton Fruit joins Chelan Fresh

When families with over 100 years of farming experience come together, you know you will continue to receive the freshest fruit Washington state has to offer. Yakima’s sunny valleys coupled with the mountain altitudes of North Central Washington come together to provide fruit availability with longer growing seasons and cool, crisp air to produce tasty, high-color fruit.  Family operations that pride themselves on their state-of-the-art processing facilities and innovative growing practices will continue to pack Washington’s Finest Mountain Grown Fruit.

This merger will also increase the volume of some of the most in demand apples in the marketplace today: Honeycrisp, new strains of high color Gala and Fuji in addition to everyone’s darling Rockit Apple™.

The merger also combines two sales companies, Chelan Fresh and Borton Fruit, with long histories of customer service. Chelan Fresh and Borton Fruit know that by providing exceptional customer service we can set ourselves apart with retail accounts. We will continue our appointment loading program to enable trucks to load fruit in the most efficient way possible - on time and on their way within and hour of checking into our facilities. Our customers are important to us and we will continue to strive to exceed your expectations.

As September 1st nears, we will provide more updates on our merger. Please feel free to reach out to your Chelan Fresh or Borton Fruit sales representative if you have questions.
Trout & Borton boxes


Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. In the coming months we will regularly introduce them to you in our “Meet the Grower” series. Check in regularly with our blog - To The Core - to find out what’s happening in the orchards that produce some of Washington’s Finest Mountain Grown Fruit.

This month we are talking with David Taber Jr. in Oroville, Washington. To learn more about David, visit our blog post.Red Sweet Cherries 

Freeze and Store

Freezing Cherries

People forget that you can freeze and store cherries simply and easily.
  1. Purchase extra quantities of your favorite cherry
  2. Rinse cherries and lay flat on paper towels to dry
  3. Remove the pits now or just leave the pits in and plan to pit the cherries when they thaw
  4. Gently fold into a freezer bag or freezer proof container
  5. Thaw the cherries out as needed. They make a great semi-frozen treat, use frozen, pitted cherries in smoothies or thaw for your favorite recipe.
  6. Freeze large quantities so you can enjoy cherries all year long!

 

Employee Spotlight

Desiree Phelps

Meet Desiree Phelps, one of our Accounting Specialists! She works on Account Receivables and handling claims and files that end up out of balance.

Name: Desiree Phelps

Position: Accounting Specialist III

Favorite Apple: A Golden Delicious picked right off the tree is my favorite for sure! I have such fond memories of climbing the huge Golden Delicious trees that my dad had in our orchard and picking the biggest apple I could find right off the tree and enjoying every last juicy bite. No other apple compares to that.

Favorite Cherry: My favorite cherry is Orondo Ruby for its firmness and sweet tart flavor.

Favorite part of working at Chelan Fresh: My favorite part about working at Chelan Fresh is my co-workers. We have a great team here that works hard but we love to laugh and joke around and have fun too!

Favorite thing to do outside of work: My husband and I have four kids and we love to follow all of their activities that they participate in each year. I also have started and coach a sand volleyball club in Chelan that has kids from ages 8-17 participating and traveling as teams to compete all over the state of Washington. The City of Chelan recognized the popularity of this program and supported us by adding sand courts at the local park that are used all day long. We even host tournaments now. Chelan Fresh has also stepped up and supported the volleyball club called Kahiau which means “To give back”. I am very thankful to work for an employer like Chelan Fresh who supports community programs such as Kahiau.


Category Opportunities

It's Cherry season and the US retail results are in for the month of May! Despite a later start than last year - which resulted in steep declines for the month - this promises to be a very dynamic and exciting year. With a solid and strategic retail plan in place, this crop year will deliver profitable Year Over Year category growth all the way through August... and possibly even into September!

Our Category Management team can customize the data to meet your individual market needs and partner with you to drive the most cherries through the register as possible. Let us know when you are ready to dive in! 

Click the image below to download the file.

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Topics: cherries, Meet the Grower

June 2017

Posted by Lorinda Oscarson on Jun 6, 2017 4:52:14 PM

Cherry Harvest Update

Our cherry orchards are getting close, but it will be 10 days or so before we have beautiful, sweet cherries ready for harvest.

The availability of our cherries at the start of the Washington season in mid-June will be less than the previous two years. We will see good promotable volumes in early July and all the way through early August.

Contact your Chelan Fresh sales representative for more information on having Washington's Finest Mountain Grown cherries as a part of your summer produce program.

Cherry Update


Orondo Ruby - A Brand New Cherry Blushing With Compliments

Chelan Fresh cherry harvest is less than 10 days away and orondo_logo.pngthe excitement continues to build for the Orondo Ruby cherry. The Ruby is a new cherry variety that is making fans across the country. Cherry lovers go wild for the crisp skin, super-sweet golden flesh and juicy cherry perfection. Lovingly grown on the banks of the Columbia River in eastern Washington—where hot summer days and cool river breezes make for perfect growing conditions—Ruby's show gorgeous red-blushed skin, a firm bite and tremendous flavor. The Ruby matures earlier in the season than Bings and Rainiers, and grown in small quantities, their window of availability is short. But they store in the fridge like no other cherry. (If you can keep yourself from eating them all.)

Orondo Ruby Packaging

How Long Are The Ruby's Here?

The Orondo Ruby is grown exclusively on the Griggs family orchards in eastern Washington, lovingly cultivated and handpicked at the peak of sweetness. The yield is small compared to other cherries grown across the country, so as our fans already know, there is a limited supply each summer. But boy is it sweet. You can typically find the Orondo Ruby in stores for a few short weeks starting around the beginning of July.
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Consumers say:

"Wow, great new product. Nice taste, sweet and super texture. We kept a bowl on the kitchen counter for snacking and by day two and three, they seemed to gain a bit of sweetness, which was fine, but the best was they held their firmness. Worth another trip to the Issaquah QFC for these Ruby's."

Call your Chelan Fresh sales representative and ask about carrying the Orondo Ruby in your store this season. Ruby's are available from late June through the first 2 weeks of July.


Employee Spotlight

Mario Camacho

Name: Mario Camacho

Position: Export Sales Assistant

Favorite Apple: I would definitely go with the Rockit Apple as my favorite.

Favorite Cherry: Skeena because of its firmness and sweet taste.

Favorite part of working at Chelan Fresh: The positive environment in the office, activities we do as a team during lunch, and dealing with our customers on a daily basis.

Favorite thing to do outside of work: I enjoy getting together with all my family on the weekends, watching my kids perform in sports, I love fishing and doing outside work at my house!


Category Opportunities

April performance numbers are in!

Nielsen just released their performance numbers for April.  Apples delivered volume with Total Reporting US movement of 138 Million lbs. which was a -1.6% decrease over last year.  

Topline Apple dollars are still challenging in this deflationary crop year, with Retail Dollar sales being down -$13M (-5%).  Growth from next generation varieties, like Opal, Envy, Kiku, and Organics helped to offset the category dollars lost on Mature varietals this month.   

We have attached a one-page snapshot below covering Apple headlines, but if you would like to look more closely at your market area OR your performance vs. your competition, please let us know. Click the image below to download the file.

Category Opportunities


Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. In the coming months we will regularly introduce them to you in our “Meet the Grower” series. Check in regularly with our blog - To The Core - to find out what’s happening in the orchards that produce some of Washington’s Finest Mountain Grown Fruit.

Griggs Family

This month we are talking with Johnny Griggs from Griggs Orondo in Orondo, Washington. To learn more about John, visit our blog post.

Topics: cherries, apples, Meet the Grower

May 2017

Posted by Lorinda Oscarson on May 4, 2017 11:12:32 PM

 

Countdown to Cherry Season 2017

When your cherry orchards look like this:

Orondo Bloom 427_4.jpg

it means cherry harvest is about 50 days away.

At Chelan Fresh we are known for Quality Mountain Grown fruit but we love to say that our cherries are what makes us famous. The mountains of Central Washington, ample sunshine, cool crisp air and the waters of the might Columbia River comcine for ideal growing conditions. This spring, our cherry bloom is falling at a more normal time, allowing us to start our harvests around the middle of June and continue to have cherries at our higher elevations through early August. We can't wait to share our Chelan Fresh cherries with you!

What's New

Borton and Chelan Fresh Management Chelan Fresh, already one of the largest and most versatile apple, cherry and pear suppliers in the world, is merging with Borton Fruit of Yakima, Washington. The merger brings together two industry leading companies and 5 generations of farmers. Borton Fruit’s diverse production and innovative style joins the dynamic supplier base of Gebbers Farms, Crane & Crane and Chelan Fruit Cooperative in the marketing group. The addition of Borton Fruit brings an immediate 47 percent volume expansion to Chelan Fresh’s sales and marketing portfolio, including organic offerings, early-season cherries, innovative plantings and new proprietary apple varieties like Honeycrisp, Rockit, Koru and SugarBee. And with more than $235 million dollars recently invested in the latest sorting and packing technology, the combined entity will have unprecedented ability to serve customers at the highest levels.
Borton Fruit LogoChelan Fresh Logo
Chelan Fresh will market the majority of the new fruit under the globally-recognized Trout label, which has long been associated with high-quality apples, pears and cherries. This marks the label’s largest brand expansion since the Trout label was first marketed in 1923. Chelan Fresh also markets the Cascade Crest Organic and the Chelan Fresh labels. 

The combined marketing company will retain the Chelan Fresh name and operate from both Chelan and Yakima, Washington.  Although the venture will officially begin on September 1, the sales and marketing teams are already working closely to bring immediate benefits to buyers.

For full press release and photos click here.

 

Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. In the coming months we will regularly introduce them to you in our “Meet the Grower” series. Check in regularly with our blog - To The Core - to find out what’s happening in the orchards that produce some of Washington’s Finest Mountain Grown Fruit.
Steve Stamps with his family
This month we caugh up with Steve Stamps and talked about the challenges facing small growers and how altitude can impact the growing season. To learn more about Steve, visit our blog post.
Category Opportunities

March performance numbers are in!

Nielsen just released their performance numbers for March. Apples delivered another strong volume month with Total Reporting US movement of 147 Million lbs. which was 7.5% increased over last year.

Topline Apple dollars are still challenging in this deflationary crop year, but they were relatively flat to last year vs. the losses we have seen the last few months! Growth from next generation varieties, like Envy and Organics helped to lift the category dollars this month. The Easter flip helped us out as well.

We have attached a one-page snapshot below covering Apple Headlines, but if you would like to look more closely at your market area OR your performance vs. your competition, please let us know.

Click the image below to view the full-size document.

US Apple Retail Sales - March 2017

Employee Spotlight

Joey Bruno

Joey Bruno has worked at Chelan Fresh for the last 8 years. In her role as Director of First Impressions, she makes sure all of the Chelan Fresh customers and employees stay connected. She also keeps Chelan Fresh Accounts Payable up to date and running efficiently.

Name: Joey Bruno

Position: Director of First Impressions

Favorite Apple: I actually have two: Honeycrisp and Rockits. Honeycrisp have such a wonderful crispness. They are predominantly sweet. Rockit Apples are very exciting. The Rockits are sweet and crisp. The size is perfect for my grandkids and they love them. The packaging makes travel a breeze.

Favorite Cherry: Orondo Ruby. The Rubys have such crispness and sweetness, it is unbelievable.

Favorite part of working at Chelan Fresh: Hands down the people! Being the Director of

Joey and her grandchildren

First Impressions gives me the opportunity to interact with all of our customers, vendors and staff. I feel valued and appreciated. I know the Chelan Fresh management team genuinely care about me as a person. I love this company

Favorite thing to do outside of work: There are so many stages of life. My children have grown up, married, and now have children of their own. I would say my favorite thing outside of work would be spending time with my family, especially my grandchildren. Now I know what people mean, "I could have gone straight to grandchildren".

Cinco De Mayo

This little bottle of Tajin® Seasoning packs a big punch! And when you pair it with our Chelan Fresh Granny Smith apples it makes for a savory, spicy, tangy snack all in one bite. 
Tajin seasoning on Chelan Fresh Granny Smith apples
At Chelan Fresh we love to find new and innovative ways to pair fresh fruit with other foods Tajin bottle sprinklingand seasonings to help consumers lead healthier lifestyles. That is why we value our friends at Tajin®. Tajin’s® number one goal is to help improve the overall consumption of fruits and vegetables from children through adults. Their line of seasonings pair well with fruits and vegetables and offers a delicious way to add a kick to your favorite dish. And taking Tajin® along with your favorite apple as an on-the-go snack makes perfect, healthy, snacking sense! Look for Tajin® and Chelan Fresh apples at your local retailer.  

 

Trade Shows

Are you looking to connect with Chelan Fresh sales and marketing professionals in the flesh and talk about fresh fruit? 

Find us at a Trade Show near you in 2017. Chances are if you come by our booth and say hi, we will offer you a piece of our quality Mountain Grown Fruit. 

  • CPMA Toronto, Canada: May 9-11
  • West Coast Show  Palm Springs, California: May 19-21
  • United Fresh Show Chicago, Illinois: June 13-15
  • PMA Show New Orleans, Louisiana: October 19-21
  • New York Produce Show: December 11-14

Topics: cherries, pears, apple, holiday, Meet the Grower

March 2017

Posted by Lorinda Oscarson on Mar 1, 2017 7:22:00 PM

 

Countdown to Cherry Season 2017

Cherry Blossoms

Chelan Fresh employees and growers think spring is one of the best seasons of the year. Spring means the start of our Chelan Fresh cherry season is less than 80 days away. And as the days get longer and the sun gets warmer, the cherry trees leave the cold of winter behind and burst into blossom. Each little white flower holds the promise of a ripe, juicy cherry. 

As you walk through the orchards you can hear the spring breeze rustle the leaves and the air is filled with an incredibly sweet scent of cherry sweet-red-cherries-chelan-fresh.pngblossoms. As you get closer to the trees, you’ll also hear the buzzing of hard working honeybees, gathering nectar and pollen for their hives. These diligent workers also pollinate the lovely blossoms, allowing us to bring you the sensational cherries you have come to expect from our growers. Cherries are bursting with nutrition. They are loaded with antioxidents and anti-inflammatory properties along with vitamin C, potassium and contain about 3g of fiber per serving. 

Look for Chelan Fresh cherries at your local retailer in early June

Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. RichardOrchard.jpgIn the coming months we will regularly introduce them to you in our “Meet the Grower” series. Check in regularly with our blog - To the Core - to find out what’s happening in the orchards that produce some of Washington’s Finest Mountain Grown Fruit.

To learn about Chelan Fresh grower, Richard Thomason, visit our blog post



Category Opportunities

Chelan Fresh continues to provide powerful insights into the buying habits of todays consumers. Reach out to your Chelan Fresh account manager for more information about the buying habits of consumers in your specific region.

Category Opportunities

Employee Spotlight

Dan Gaspar-1.jpg

Name: Dan Gaspar

Position: Food Safety Director

Favorite Apple: SugarBee™

Favorite Cherry: Rainier 

Favorite part of working at Chelan Fresh: I really enjoy the Chelan Fresh staff that I work with and the sense of team we incorporate into everything we do.

Favorite thing to do outside of work: Every year I set up one of the most extensive light displays in the Wenatchee Valley. I start it in November in order to be finished by the first part of December. One of my other favorite activities is attending all of the Washington State University Home Football games in Pullman. I love reconnecting with other WSU alumni and enjoy the commaradrie of these events.

The American Dream Video Series: Natividad Rubio

Natividad Rubio came to the United States hoping that the orchards of North Central Washington were a place he could find a better future. He has spent the last 30 years working and raising a family and is now a successful land-owner, husband and father of six college graduates. 

Through hard work and perseverance, Natividad and his family are leaders in their community and now want to give back to students seeking to obtain a college degree. The Rubio family has created a scholarship for students from North Central Washington that are seeking to attend college and carve out a bright future. 

Here at Chelan Fresh we appreciate the growers and their families who continue to produce our quality Mountain Grown Fruit. We also honor their commitment to making the communities where they live a better place for future generations.  

For more information on Natividad Rubios and his family please click here



Pear Pouch Bags

The arrival of spring brings the opportunity for consumers BoscAnjouDisplay-2.jpg stock up on delicious, nutritious and conveniently packaged Pears. 

Chelan Fresh currently offers our D’Anjou, Red Pears, Organic Bosc and Conventional Bosc pears in a variety of pack types, but we think our Variety Specific Pouch Bags are special. 

With 3lb D’Anjou, 2lb Red Pear, 3lb Bosc and 2lb Organic Bosc packed in high graphic, Variety Specific Pouches, we can give a high-end touch to the competitive pear category at your retail locations. This packaging strategy better communicates the unique attributes of different varieties while also supporting the consumer with pear education, tips and usage ideas. 

RedAnjouBag-1.jpgAccording to Marketing Director Mac Riggan “We believe that these pouch bags can help drive sales, create excitement within the category and convert consumers from  a shopper to a buyer that much better.” Pears are perfect for tossing in salads, desserts, and pairing with cheese and wines.  

Contact your Chelan Fresh account manager for more information about our pear varieties and package types available.

 

Trade Shows

Are you looking to connect with Chelan Fresh sales and marketing professionals in the flesh and talk about fresh fruit? 

Find us at a Trade Show near you in 2017. Chances are if you come by our booth and say hi, we will offer you a piece of our quality Mountain Grown Fruit. 

  • CPMA Toronto, Canada: May 9-11
  • West Coast Show  Palm Springs, California: May 19-21
  • United Fresh Show Chicago, Illinois: June 13-15
  • PMA Show New Orleans, Louisiana: October 19-21
  • New York Produce Show: December 11-14

 

February 2017

Posted by Lorinda Oscarson on Feb 1, 2017 6:26:00 PM
For the Love of Fruit

AppleFondue1.13.16-2-978567-edited.jpgEach year as the New Year comes around we make resolutions and promises to eat better and exercise more.  About now those resolutions have lost their New Years glimmer and we are losing faith that we can actually achieve what we set out to do.  Today is a new day- Go ahead and finish off your box of Valentines Day candy and then return to that reasonable plan to improve your health.

You can start by consuming fresh Washington apples and pears from Chelan Fresh.  Both areApples_Fridge_Facebook.png high in fiber and nutrients, but low in calories.  And they are readily available in your local grocery store or club warehouse.  Apples and pears are filling too, so they help curb those mid-morning and late afternoon hanger pangs associated with reduced calorie diets. 

It is never too late to do the right thing, so stop beating yourself up, get back in the saddle and continue your plan to eat healthier and get out and exercise more.   After all it is the month of love, start by loving yourself. 

Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. In the coming months we will introduce them to you in our new  “Meet theIMG_5231.jpg Grower” series.  Check in regularly with our blog - To The Core to hear about what’s happening out in the orchards that produce some of Washington’s Finest Mountain Grown Fruit. 

For the second installment of our “Meet the Grower” series we sat down with 4th-generation grower John Freese to talk about family, the challenges of growing organic, the threat of labor shortages and the joys of raising kids on a farm

To learn about Chelan Fresh grower, John Freese, visit our blog post

Category Opportunities

Chelan Fresh category support goes well beyond supplying and shipping product to our customers. Our Category Management team keeps their finger on the pulse of how US consumers are buying fresh apples, pears and cherries.

Here is a high-level snapshot of December US Apple performance, please let us know if there is a region, variety or package type that you would like to explore a little deeper. Contact your Chelan Fresh sales representative at (509) 682-4252.

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Employee Spotlight

Denise_Hinkley.jpgName: Denise Hinkley

Position: Domestic Sales Assistant

Favorite Apple: Honeycrisp – I love the crispness of this apple. The flavor is sweet, but not too sweet like a Fuji. The apple tends to be juicy and the skin is generally light, unlike a Red Delicious. I do also love a Granny Smith!  The tartness is refreshing on a hot summer day!

Favorite Cherry: Lapin – This cherry tends to be firm, sweet and juicy.  

Favorite part of working at Chelan Fresh: I really enjoy being around my co-workers every day. I love a teamwork atmosphere and the group of people I work with all have that attitude. It's almost as if we are family. I really love interacting with our customers too. I've built some great relationships that have extended outside of work. Being around and being involved with honest, caring, positive and fun people is key for my mental health as well as my personal productivity. I want to work hard while having fun doing it!  

Favorite thing to do outside of work: I love being outdoors, so anything I can do outdoors is my favorite way to spend my time out of work. I love hiking, fishing, snowmobiling, riding quads and even yard work! 

Look for us at a Trade Show near you
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Are you looking to connect with Chelan Fresh sales and marketing professionals in the flesh and talk about fresh fruit? 

Find us at a Trade Show near you in 2017. Chances are if you come by our booth and say hi, we will offer you a piece of our quality Mountain Grown Fruit. 

  • SEPC Orlando, Florida - March 9-11
  • CPMA Toronto, Canada - May 9-11
  • West Coast Show  Palm Springs, California - May 19-21
  • United Fresh Show Chicago, Illinois - June 13-15
  • PMA Show New Orleans, Louisiana - October 19-21
  • NACS Show Chicago, Illinois - October 17-20
  • New York Produce Show - December 11-14

 

January 2017

Posted by Lorinda Oscarson on Jan 1, 2017 6:00:00 PM
What's Newsugarbee.png

December marked the official launch of SugarBee™, the new apple sensation from Chelan Fresh. SugarBee™ is a Honeycrisp cross exclusive to Chelan Fresh. Despite limited supply, consumer response was incredible. Retailers and consumers alike, raved about the crisp texture and wonderful flavor of the new SugarBee™. We apologize if you did not get to experience this year's crop of SugarBee, but your chance to do so next fall will be better. 

We know our growers will need to produce a lot more of this apple over the next five years to meet expected demand.

For more information regarding SugarBee™ Apples and to watch our SugarBee™ film, visit our recent blog post.

Meet the Grower

Chelan Fresh is proud to represent the growers of Chelan, Douglas and Okanogan counties in Washington State. In the coming months we will introduce them to you in our new  “Meet the Grower” series.  Check in regularly with our blog- To The Core to hear about what’s happening out in the orchards that produce some of Washington’s Finest Mountain Grown Fruit. 

Winter has dusted the trees with snow, but the life of a grower stays busy all the same! This Dave Robison.pngtime of year you will find crews hard at work pruning the non-fruit bearing limbs from the dormant trees. This practice encourages the trees to focus their energy on growing fruit for the coming year. For our first series post, we caught up with Dave Robison to find out what he’s been up to and what he loves about his work.

To learn about Chelan Fresh grower, Dave Robison, visit our blog post.

Category Opportunities

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Chelan Fresh category support goes well beyond supplying and shipping products to our customers. Our Category Management team keeps their finger on the pulse of how U.S. consumers are buying fresh apples, pears and cherries.

We can work with your team to analyze consumer buying trends in a variety of ways:

Syndicated Data Analysis - Neilsen and IRI
  • How are apples, pears and cherries selling at a National level?
  • Does this vary by region, apple variety or pack type?
  • How deep should I be in Organics?
Market Level Assortment and Pricing Strategies
  • How many pear SKU's are retailers carrying in my market?
  • What varieties are they and how are they packaged?
  • What retail price are they selling for and are they promoting?
Consumer Behavior: Purchase Drivers and Barriers
  • What factors drive consumer purchases?
  • What situations create a barrier to purchase?
  • Why do some consumers purchase berries regularly, but never buy cherries?

We have these answers and more! We will work with your team to customize research and analysis specific to your retail needs and market.  If you would like more information please contact your Chelan Fresh sales representative at (509) 682-4252.

Rockit Apple

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This fall we harvested the second crop of Rockit Apples from our local orchards for sales through March. The Rockit Apple program provides a brand new way to offer consumers a healthy option in a convenient package. The hi-graphic tubes provide a sanitary and protective delivery option never before available. The tubes come in 3, 4 and 5 apple count options, sure to fit a multitude of consumer tastes.

The corrugated launcher and plexiglass countertop display offer retailers two perfect merchandising options to engage consumers. Call your Chelan Fresh representative today for more information: (509) 682-4252. 

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To learn more about Rockit Apples, visit our web page.

NFL Fuel Up to Play 60

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This January marks our fourth consecutive NFL promotion with Fuel Up to Play 60applebin-424823-edited.jpg

Various apple varieties will be available in 5lb and 10lb poly bags and hi-graphic DRC's, featuring the FUTP 60 graphics as seen by millions of kids every day at school. NFL FUTP 60 is a great way to differentiate your apple offering while helping moms and dads make nutritious options like apples more appealing to their kids.

The massive amount of promotion surrounding the February 5th Superbowl game provides a free halo of awareness to drive sales. It is also worth noting that all promotional proceeds are awarded on a merit basis to schools to create healthier food programs and/or playground equipment for their schools.

Call your Chelan Fresh representative today for more information: (509) 682-4252.